"" "

Commercial

Making a Smartphone-shot Commercial

Mobile devices now make it possible for small business owners to create their own commercials. Danielle Hannah, inventor of Mantra Magnets, tells how she did it using a crew of one: herself.

read more →

10 Tips for Making a Low-Budget Commercial

Do you own a small business? Research shows that if you advertise it via facebook or other social media, video greatly increases the number of responses. You can, of course, hire a video production company to make a commercial. But you’ll save money—and probably have a lot more satisfaction—by doing it yourself. The following tips can…

read more →

Using Storytelling in a Video Public Service Announcement

There’s plenty of evidence that facts alone don’t change minds. To motivate people to rethink their positions you need emotion. In the movie business that usually means story. We see this in commercials for selling cars, insurance, medicines, and just about everything else. In “Parametric,” Amila C Kumarasinghe creates a cautionary tale about the last…

read more →

Multiple-Location Commercial

Using multiple locations can add visual interest to a talking-head commercial.

read more →

Smartphone Commercial Using Practical Lights

One of the great virtues of mobile moviemaking is convenience. The camera is always there. But what about aesthetics? What about memorable images found in Hollywood movies and–more recently–in TV series like “Breaking Bad”? Ari Virem answers those questions with his stunning smartphone commercial “Fluorescent Nights.” Virem’s short video, sponsored by Moment Films, is astonishing in the…

read more →

Casey Neistat’s Philosophy of Mobile Moviemaking

During the 2017 Oscars, Samsung ran a commercial–“Do What You Can’t.” Created by and starring Casey Neistat, in 60 seconds the video sums up the YouTube star’s philosophy of mobile moviemaking. Neistat’s words and the images qualify as a rallying cry for grassroots moviemakers around the world. Among other things, Neistat’s proclaims:” It’s not the size of the production…

read more →