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Commercial

Smartphone Commercial Using Practical Lights

One of the great virtues of mobile moviemaking is convenience. The camera is always there. But what about aesthetics? What about memorable images found in Hollywood movies and–more recently–in TV series like “Breaking Bad”? Ari Virem answers those questions with his stunning smartphone commercial “Fluorescent Nights.” Virem’s short video, sponsored by Moment Films, is astonishing in the…

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Casey Neistat’s Philosophy of Mobile Moviemaking

During the 2017 Oscars, Samsung ran a commercial–“Do What You Can’t.” Created by and starring Casey Neistat, in 60 seconds the video sums up the YouTube star’s philosophy of mobile moviemaking. Neistat’s words and the images qualify as a rallying cry for grassroots moviemakers around the world. Among other things, Neistat’s proclaims:” It’s not the size of the production…

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How to make a fundraising pitch video

It’s possible to make a movie without much cash. If you’ve got an  original idea, basic filmmaking skills, and friends willing to work for free, you can produce a good–even a memorable–result. Famously, “Paranormal Activity” was shot for $15,000. It earned $193,000,000.Compared to typical Hollywood budgets of $50,000,000, $15,000 is less than a drop in the bucket. But even…

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“The Run”: the art of the chase

This short iPhone movie by  Ettore Nicoletti demonstrates one of key techniques of the classic chase scene: the lead character at first does not know she is being stalked. In a kind of homage to  O. Henry, there’s a comic twist in the end.  

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Why you should enter video contests!

These days, you don’t have to trek to Madison Avenue to be a Mad Man.  As it has done with so many genres, the Internet has democratized commercials. Now indie moviemakers can earn cash creating video ads. But there’s more to it than money. According to Justin Johnson, founder of Online Video Contests (OVC), entering contests is…

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Bentley commercial shot with iPhone 5s: a production values reality check

Here’s more evidence that mobile moviemaking can achieve stunning production values. True, smartphone cinematography hasn’t yet surprised what you can get using your RED camera. But with a few tools like a steadicam and a few lenses, we can come very close. If you’re not interested in why you should buy a Bentley, fast-forward to  3:17 of the video.…

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