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“Apple of My Eye”: a fantasy video that went viral

Just three years after the introduction of the iPhone, this 2010 short drama demonstrated the flexibility of mobile cinematography. Incredibly—as you’ll see in the related “making of” video— “Apple of My Eye” was not only shot using the iPhone but also edited on the phone. The film was created by Michael Koerbel and Anna Elizabeth…

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“Magic Bullet”: the challenges of shooting a drama on a mobile

Magic Bullet is a short-film adaptation of The Cure – a feature film script that Errol Schwartz wrote mid-2010. In the process of seeking funds for the feature film, Schwartz decided to make a short and hopefully use it to pique investor’s interest in the feature. To make this short calling card more compelling he thought, “Why not…

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