"" "

Featured Projects

Memorable Movies Need Memorable Characters

Memorable movies are about people  worth knowing.  In fact, narrative films are often named for their key characters. So we have “The Godfather,” “E.T.,” “Thelma & Louise,” and “Goldfinger.” But characters are also crucial in nonfiction films, as mojo journalist Mike Castellucci demonstrates in  “Carrie’s Cakes.” In this short video report, produced for a Texas TV station, Castellucci visited…

read more →

Vlog Within a Game

Back in the twentieth century only a few people got to share their ideas using video. These included news commentators like Edward R. Murrow and stand-up comedians like Bob Hope. But the digital media revolution has changed all that. These days anyone with a mobile device and something to say can star in a vlog (video log). And now Mika, a German…

read more →

B-roll extravaganza: the art of visual exposition

Mac Premo’s astonishing–“The Function of Music”–teaches three keys to making a successful video interview: 1) find a person (the interviewee) that the audience might like to know; 2) have a specific subject in mind (often the answer to a question);  and 3) use visual examples (“B-roll”). “The Function of Music,” which was shown at the 2017 Disposable Film Festival, checks all three…

read more →

Mind Calming with Slow Motion

A few seconds into “London Graffiti Artists,” a title card reads: “The world is racing past us…sometimes we need to slow down.” To help us accomplish that difficult feat, the director Cassius Rayner has shot his mini-doc entirely in slow motion. “London Graffiti was shot using an iPhone 6s and a Smooth C 3 axis gimbal. The…

read more →

Judging a Movie Trailer

As with any film, movie trailers need to have good production values. But the most important issue when judging a trailer is simple: Does it make you want to see the movie that the trailer represents?

read more →

Surprising Your Audience

Use the art of surprise to engage audiences and make your movies more entertaining and memorable.

read more →