"" "

Featured Projects

Backward March: Reverse Motion Creativity

Usually, we have no problem picking a thumbnail to illustrate our articles. A single frame can capture a key action, a surprising location, or a memorable expression. Not so with “Fly Away” because the essence of the film is reverse action: people and objects moving backward in time. So you’ll just have to trust us…

read more →

Astonishing Actions in a Music Video

In the beginning, movies were about actions such as a train entering a station, an old man drinking a beer, Annie Oakley hitting targets, and a sneeze captured by Thomas Edison in 1894. Since those early days, many other elements have been added to the mix including close-ups, music, dialogue, and visual effects. But French…

read more →

Smartphone Commercial Using Practical Lights

One of the great virtues of mobile moviemaking is convenience. The camera is always there. But what about aesthetics? What about memorable images found in Hollywood movies and–more recently–in TV series like “Breaking Bad”? Ari Virem answers those questions with his stunning smartphone commercial “Fluorescent Nights.” Virem’s short video, sponsored by Moment Films, is astonishing in the…

read more →

Memorable Movies Need Memorable Characters

Memorable movies are about people  worth knowing.  In fact, narrative films are often named for their key characters. So we have “The Godfather,” “E.T.,” “Thelma & Louise,” and “Goldfinger.” But characters are also crucial in nonfiction films, as mojo journalist Mike Castellucci demonstrates in  “Carrie’s Cakes.” In this short video report, produced for a Texas TV station, Castellucci visited…

read more →

Vlog Within a Game

Back in the twentieth century only a few people got to share their ideas using video. These included news commentators like Edward R. Murrow and stand-up comedians like Bob Hope. But the digital media revolution has changed all that. These days anyone with a mobile device and something to say can star in a vlog (video log). And now Mika, a German…

read more →

B-roll extravaganza: the art of visual exposition

Mac Premo’s astonishing–“The Function of Music”–teaches three keys to making a successful video interview: 1) find a person (the interviewee) that the audience might like to know; 2) have a specific subject in mind (often the answer to a question);  and 3) use visual examples (“B-roll”). “The Function of Music,” which was shown at the 2017 Disposable Film Festival, checks all three…

read more →