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Featured Projects

Finding the Decisive Moment in a Movie Scene

Building a scene–or a short video–around a dramatic action is a powerful technique. It works in travelogues, commercials, documentaries, music videos, and all other genres.

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Use an Active Camera to Astonish Viewers

Use an active camera to create visual excitement in any kind of mobile-shot movie.

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Backward March: Reverse Motion Creativity

Usually, we have no problem picking a thumbnail to illustrate our articles. A single frame can capture a key action, a surprising location, or a memorable expression. Not so with “Fly Away” because the essence of the film is reverse action: people and objects moving backward in time. So you’ll just have to trust us…

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Astonishing Actions in a Music Video

In the beginning, movies were about actions such as a train entering a station, an old man drinking a beer, Annie Oakley hitting targets, and a sneeze captured by Thomas Edison in 1894. Since those early days, many other elements have been added to the mix including close-ups, music, dialogue, and visual effects. But French…

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Smartphone Commercial Using Practical Lights

One of the great virtues of mobile moviemaking is convenience. The camera is always there. But what about aesthetics? What about memorable images found in Hollywood movies and–more recently–in TV series like “Breaking Bad”? Ari Virem answers those questions with his stunning smartphone commercial “Fluorescent Nights.” Virem’s short video, sponsored by Moment Films, is astonishing in the…

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Memorable Movies Need Memorable Characters

Memorable movies are about people  worth knowing.  In fact, narrative films are often named for their key characters. So we have “The Godfather,” “E.T.,” “Thelma & Louise,” and “Goldfinger.” But characters are also crucial in nonfiction films, as mojo journalist Mike Castellucci demonstrates in  “Carrie’s Cakes.” In this short video report, produced for a Texas TV station, Castellucci visited…

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