Public Service Announcements (PSAs) often are cerebral. But as human rights lawyer Adebayo Okeowo demonstrates in “Not for Sale,” telling a story can give a message astonishing power. In this case, the short PSA, shot using an iPhone 7, dramatizes the tragedy of migration. In the first half of 2017, more than a thousand migrants perished in the Mediterranean.
We asked the director a few questions about the making of “Not for Sale” and about his development as a filmmaker.
MMM: How did you develop your filmmaking skills?
Okeowo: I am a self taught film maker. It is true what they say: experience is the best teacher. So I have developed my skills by getting out, filming, making mistakes and learning to be better through the process. I have also benefitted from a vast online community of creators whose works serve as inspiration.
“Not for Sale,” which was made for the Centre for Human Rights (Pretoria), has been chosen by the editors of MobileMovieMaking as a “Mobile Movie of the Week.” You can follow the director’s work on Instagram and Twitter. Mr. Okeowo invites viewers to interact with him at his youtube channel and via his website www.adebayookeowo.com.