Illustrating one of the classic forms of the video commercial, Robert Fitzhugh talks directly into the camera. His enthusiasm and expertise instantly win the viewer’s trust. But, recognizing the danger that a talking-head approach can be visually boring, Fitzhugh and his team take the message on the road. In just 51 seconds, this multiple-location commercial for the Dublin Smartphone Film Festival takes us to nine places throughout Dublin.
If you’re producing a commercial, the chances are that with a little imagination, you’ll be able to come up with a number of relevant locations that add visual variety and energy.
Fitzhugh uses another technique that’s worth noting: subtitles. While there’s a risk that the words can be distracting, used sparingly, they can reinforce the narration.
The Dublin Smartphone Film Festival is now accepting submissions for movies shot using a smartphone or tablet. Deadline is December 1, 2017. You’ll find more information and the online entry form at Filmfreeway.
Have you shot a commercial with a smartphone or other mobile device? Whether you used the talking head approach or another form, tell us about it and we might feature your work. Write firstname.lastname@example.org.