"" "

commercial

Multiple-Location Commercial

Using multiple locations can add visual interest to a talking-head commercial.

read more →

Casey Neistat’s Philosophy of Mobile Moviemaking

During the 2017 Oscars, Samsung ran a commercial–“Do What You Can’t.” Created by and starring Casey Neistat, in 60 seconds the video sums up the YouTube star’s philosophy of mobile moviemaking. Neistat’s words and the images qualify as a rallying cry for grassroots moviemakers around the world. Among other things, Neistat’s proclaims:” It’s not the size of the production…

read more →

Bentley commercial shot with iPhone 5s: a production values reality check

Here’s more evidence that mobile moviemaking can achieve stunning production values. True, smartphone cinematography hasn’t yet surprised what you can get using your RED camera. But with a few tools like a steadicam and a few lenses, we can come very close. If you’re not interested in why you should buy a Bentley, fast-forward to  3:17 of the video.…

read more →