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Sri Lanka

Using Storytelling in a Video Public Service Announcement

There’s plenty of evidence that facts alone don’t change minds. To motivate people to rethink their positions you need emotion. In the movie business that usually means story. We see this in commercials for selling cars, insurance, medicines, and just about everything else. In “Parametric,” Amila C Kumarasinghe creates a cautionary tale about the last…

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