Want evidence that developing a YouTube channel is a popular idea? SpawnPoiint’s “My YouTube Setup: How I Make Videos with an iPhone” collected more than a million views in a year. Of course, it isn’t just the topic. Quality matters, and this tutorial is first rate. In just 18 minutes, SpawnPoiint—a.k.a. “Chris”— covers dozens of topics in a clear, highly practical way. For example, when discussing how he turns an idea into a script, he shares a template that you can use with any subject. His production process is bare bones—just four devices in his shooting kit. The challenge is getting the most out of the gear, and in this tutorial, Chris reveals how to do it. The presentation ranges from big issues—such as stabilization and lighting—down to often-overlooked but crucial tasks, such as creating effective thumbnails. Not surprising, the channel has attracted two hundred thousand subscribers.

If you’re thinking about developing a YouTube channel, this video is a good place to start.

You can find out more about SpawnPoiint on Instagram, Twitter, and Spawnpoiint.com