“ETA” is a high-energy music video with a dash of noir. Performed by the year-old K-pop quintet NewJeans, the song warns a friend that her boyfriend is cheating. While delivering the bad news, the group has fun singing and dancing in a variety of locations. South Korean filmmaker Wooseok Shin directed this Apple-sponsored video using an iPhone 14. The partnership definitely clicked. Ten million viewers saw “ETA” in its first three days.

The editors of MobileMovieMaking have chosen “ETA” as the Mobile Movie of the Week.