Apple’s marketing video—“Paris Réalisé avec l’iPhone”—does more than sell the smartphone and Paris. This short movie offers dozens of lessons for mobile moviemaking students at any level. The “curriculum” includes split screening, contrasting slow and fast motion, matching geometric shapes, and framing within frames.

Of course, the 38-second commercial—featuring the music of French rappeur Lomepal— wasn’t produced to be a tutorial. This is a DIY movie making course. But the concepts are accessible if you watch the video several times. Note, for example, that there is not a single static moment in the commercial. To put it positively, every single shot features motion, either of the subject or of the camera or both.

For a discussion of the use of location in this video and two others in the series—Marseille and Lyon—see the piece by Wouter du Toit in FStoppers. The author points out that Apple does not credit the artists who make their marketing videos. Too bad because we’d like to see what else they have done.

“Paris Réalisé avec l’iPhone” (“Paris Shot Using an iPhone”) was chosen as a Mobile Movie of the Week by the editors of MobileMovieMaking Magazine.