Advertising

Technology that Strengthens the Human-Canine Bond

Homo sapiens sapiens and Canis lupus familiaris share a long history. As “The Invincibles” demonstrates, the story continues to evolve. This 3-minute documentary features 3DPets, an innovative company using the iPhone 14 Pro to create tailor-made dog prostheses. While the technology is astonishing, ultimately this is a tale about hope and joy. The editors of…

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Product Placement in the Extreme

When an advertiser pays to have its product appear in a movie, the “cameo” typically runs just a few seconds. An exception is the role played by the Ford Mustang in “A Man and a Woman” (1966).There, the Mustang took center stage in several long sequences. But that starring role is nothing compared to the…

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YouTube’s Advertising Plan

As reported in Wired,  YouTube’s advertising plan is undergoing a major transformation. The online video platform will now put more emphasis on established TV and Hollywood talent as a way of growing advertising revenue. This business decision may have a negative impact on homegrown YouTubers whose popularity, while great, can’t match that of people like Will Smith. The new approach wasn’t…

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