With “Comercial a Dentistas con un iPhone,” Florida-based Jose Javy Ferrer packs three videos into one. First comes a 30-second commercial promoting a dental office. Second, there’s a BTS that shows how the commercial was made. And finally, you get a commercial for Ferrer’s Creative Film Academy. The pitch for the Creative Film Academy is…
read more →Accessibility is an old idea. Eyeglasses were developed in the 13th century. Hearing aids—ear trumpets—were invented 400 years later, around the time that a paraplegic clockmaker—wanting mobility— built the first wheelchair. In the early 19th century, Louis Braille developed a tactile language system that gave blind people access to the printed word. This kind of…
read more →The main draw of any film fest is its slate of films. But often the venue is part of the attraction. Think Venice, Cannes, Berlin, Toronto, and Park City. So it’s no surprise that the drone commercial promoting the inaugural Boyne Valley International Film Festival showcases the fest’s location. The place—40 kilometers north of Dublin—is…
read more →The idea of making a movie about making movies isn’t new. But the latest Apple promo may have broken new ground. “The Comeback”—a 23-minute homecoming movie includes the making of two other movies: a Kung-fu actioner and a sci-fi flick. While the concept may sound confusing, Chinese director Zhang Meng deftly weaves together the three…
read more →Illusion is at the heart of moviemaking—turning still photos into moving pictures. So it’s no surprise that magic plays a role in many movies. Examples include “Now You See Me,” “The Illusionist,” plus all those Harry Potter flicks. And then there’s the magic in George Lucas’s Industrial Light & Magic. Which brings us to Michel…
read more →In a documentary-like commercial, Google showcases the Pixel 6’s ability to realistically capture the skin tones of all subjects whatever their skin color. The two-and-a-half minute video focuses on the artistry of photographer Kennedi Carter. Her goal is to achieve image equity. Comments by her African American subjects are revealing and profoundly emotional. About Kennedi…
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