Apple’s Marketing Videos Teach Smart Filmmaking
Apple’s marketing video—“Paris Réalisé avec l’iPhone”—does more than sell the smartphone and Paris. This short movie offers dozens of lessons for mobile moviemaking students at any level. The “curriculum” includes split screening, contrasting slow and fast motion, matching geometric shapes, and framing within frames. Of course, the 38-second commercial—featuring the music of French rappeur Lomepal—
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