Saving the environment is an overwhelming mission. But like so many daunting challenges the key may be in taking one step at a time. That’s the premise of Alexandra Guillossou’s thoughtful “Forks.” Millions of people who frequent take-out restaurants should resonate with this 60-second public service announcement. The film took Second Place in the 2023…
read more →Making commercials and public service announcements is not usually a labor of love. But “Extinction Rebellion” is an exception. As UK mobile moviemaker Cassius Rayner explains, “I was not paid/commissioned to shoot this video. I chose to get involved and share the message.” The short video documents activities in London related to the global environmental movement…
read more →Public service announcements (PSAs) typically feature one or two people making the presentation. But breaking the dialogue into bits delivered by many presenters can have a big impact. Matteo Tibiletti’s “Wake Up!” is a good example of the group pitch, in this case a please for climate awareness. The group pitch is also a…
read more →In dealing with complex societal issues, facts aren’t enough. What’s needed is the human context. That’s what Italian filmmaker Matteo Tibiletti creates with “Ops!”—a dramatic PSA (Public Service Announcement) that deals with the role of guns in everyday life. As with his prize-winning “Yes, No.” this new film uses intense close-ups to bring us into the story.…
read more →“Don’t Mess with Mother” is a public service announcement (PSA) for Earth Day. Sponsored by Apple, the video was shot in various places around the world by members of the Camp4 Collective. The variety of animal cameos sends a strong message: our treatment of the environment isn’t just about us. But this one-minute movie serves…
read more →Eli Lucas is a high school videographer who uses his skills to make a difference in his community. A recent example is “Mental Health Awareness,” an animated public service announcement (PSA) that Eli created in collaboration with his school’s counseling department. Eli discusses that video and upcoming projects below. Interview with Eli Lucas MMM: How did you develop…
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