“Begin at the beginning,” advises the King in “Alice in Wonderland, “and go on till you come to the end: then stop.” You can’t really go wrong with that structure. Yet, there are alternatives as we learn from movies such as “Rashomon,” “Pulp Fiction,” “Groundhog Day,” and “Memento.”  Filmmakers increasingly love to twist and bend time, and that’s what we get in “Stop Thinking (About Me),” a nonlinear music video featuring the young UK singer Alfie Templeman. The iPhone-shot video was directed by KLDVR, a director at Pulse Films.

The first few backward time jumps might be discombobulating. But soon (a relative term, of course), the wild violations of chronological order begin to make sense. Or perhaps the repetition of the lyric transports viewers into a world where cause and effect just don’t matter. One imagines that Alice would feel right at home watching “Stop Thinking (About Me).” She might even want to participate in the action.

If you’d like to hear more of Alfie Templeman’s music, visit his YouTube channel. If you are curious about the life of the singer, The Last Magazine wrote an entertaining profile about him.

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The editors of MobileMovieMaking have chosen “Stop Thinking (About Me)” as a Mobile Movie of the Week.