If you want to create memorable mobile videos, follow the methods of  a master like Philip Bromwell. Note, for example, how he begins his “Lego Exhibition.” This video report was shot an iPhone 5S and broadcast on RTE (Irish television).

Traditionally,  long shots–called “establishing shots”– have been used to open movies. They provide a quick visual context for what followed. But there are a couple of good reasons to start with a close-up. First, getting close to the subject provides visual impact. Second, the inherent mystery–what is this thing we’re seeing? what’s it all about–draws in the audience.

The close-up opener works with every kind of movie. Are you shooting a music video? You could come in on the guitarist’s fingers or the drummer’s sticks. A travelogue could begin with a close-up of an airline ticket or a suitcase being packed.

And what about a story movie? Take a look at Orson Welles’ “Touch of Evil” (1958), with the first shot  (spoiler alert) being a close-up of hands setting a bomb timer.

 

Bromwell is the judge of MobileMovieMaking’s mini-doc competition. You can see more of his work at https://vimeo.com/user4997389/videos/page:2/sort:date

INVITATION: If you’ve opened a video with a close-up, we’d like to see it. Drop us a note at info@mobilemoviemaking.com.