The main message of “Snowbrawl” is obvious: the iPhone 11 Pro features a terrific movie camera. No surprise given that Apple paid for the 94-second action movie (aka commercial), which has attracted plenty of attention: 21,743,028 views as of December 2. But there’s a subtler lesson here, namely that finding stories doesn’t require exotic locations or…

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“Bounce,” the latest Apple commercial, carries on the tradition of providing amazing visual surprises. Here, normally rigid objects—such as sidewalk grates and car roofs—turn out to be trampolines in disguise. Directed by Oscar Hudson and starring Mehdi Baki,  the two-minute AirPods promotion involved some Hollywood trickery, like a set rotated 90 degrees to give the…

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