On October 31 world leaders will gather in Scotland for the UN-sponsored COP26, For nearly three decades, this conference has focused attention on the climate crisis. Seeking to highlight the issues, hundreds of knitters and crocheters created a 1.5 mile-long scarf with environmental messages. The number “1.5” references the 2015 goal of limiting temperature rise…

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Public service announcements (PSAs) typically feature one or two people making the presentation. But breaking the dialogue into bits delivered by many presenters can have a big impact. Matteo Tibiletti’s “Wake Up!” is a good example of the group pitch, in this case a please for climate awareness.   The group pitch is also a…

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There’s plenty of evidence that facts alone don’t change minds. To motivate people to rethink their positions you need emotion. In the movie business that usually means story. We see this in commercials for selling cars, insurance, medicines, and just about everything else. In “Parametric,” Amila C Kumarasinghe creates a cautionary tale about the last…

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