The haunted house—with variations such as the Bates Motel—occupies a special place in the horror genre. There are classics such as “The Uninvited” (1944), “The Haunting” (1963), and “The Amityville Horror (1979). And plenty of contemporary examples including “The Conjuring (2013) and “We Are Still Here” (2015). But the haunted house has a  modern rival when…

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Using multiple locations can add visual interest to a talking-head commercial.

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