Jon M. Chu

Using a Logline to Create a Coherent Video

At the heart of every successful movie is a message, which can usually be expressed in a few words, known as a logline.  Take “Jurassic Park”: “Don’t mess with genetics.” Or “Casablanca”: “Duty comes before love.” Or “The Incredible Shrinking Man”: “There’s a heroic challenge for every single person.” Stating the theme this way enables the filmmaker to produce…

read more →