Apple Commercial Teaches 13 Filmmaking Techniques
“Bounce,” the latest Apple commercial, carries on the tradition of providing amazing visual surprises. Here, normally rigid objects—such as sidewalk grates and car roofs—turn out to be trampolines in disguise. Directed by Oscar Hudson and starring Mehdi Baki, the two-minute AirPods promotion involved some Hollywood trickery, like a set rotated 90 degrees to give the…
read more →
