Public service announcements (PSAs) typically feature one or two people making the presentation. But breaking the dialogue into bits delivered by many presenters can have a big impact. Matteo Tibiletti’s “Wake Up!” is a good example of the group pitch, in this case a please for climate awareness. The group pitch is also a…
read more →In dealing with complex societal issues, facts aren’t enough. What’s needed is the human context. That’s what Italian filmmaker Matteo Tibiletti creates with “Ops!”—a dramatic PSA (Public Service Announcement) that deals with the role of guns in everyday life. As with his prize-winning “Yes, No.” this new film uses intense close-ups to bring us into the story.…
read more →Public Service Announcements (PSAs) often are cerebral. But as human rights lawyer Adebayo Okeowo demonstrates in “Not for Sale,” telling a story can give a message astonishing power. In this case, the short PSA, shot using an iPhone 7, dramatizes the tragedy of migration. In the first half of 2017, more than a thousand migrants perished in the Mediterranean.…
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