Emmanuel Lubezki is one of this era’s great cinematographers. His achievements include being the only director of photography to win three Oscars in a row. So when Lubezki talks about the potential of mobile moviemaking, it makes sense to listen. And when he demonstrates the capabilities of a mobile, it makes sense to watch. Spoiler…
read more →What’s the secret of creating a great movie? Experts often proclaim that it isn’t the gear, but rather the concept and performances. For the counter argument—that gear does matter— take a look at “Right Up Our Alley.” This astonishing, 87-second drone bowling promotion simply wouldn’t exist in a drone-less world. Behind the Scenes “Right Up…
read more →The main message of “Snowbrawl” is obvious: the iPhone 11 Pro features a terrific movie camera. No surprise given that Apple paid for the 94-second action movie (aka commercial), which has attracted plenty of attention: 21,743,028 views as of December 2. But there’s a subtler lesson here, namely that finding stories doesn’t require exotic locations or…
read more →Some commercials talk about products, explaining their benefits. But with “Filmed on Pixel 3,” famed filmmaker Terrace Malick—along with unnamed associates—simply demonstrates what the Pixel 3 is capable of. So we get brilliant colors, powerful close-ups, smooth moving camera shots, and images taken under a variety of lighting conditions. There’s no “plot” to the video,…
read more →Apple’s marketing video—“Paris Réalisé avec l’iPhone”—does more than sell the smartphone and Paris. This short movie offers dozens of lessons for mobile moviemaking students at any level. The “curriculum” includes split screening, contrasting slow and fast motion, matching geometric shapes, and framing within frames. Of course, the 38-second commercial—featuring the music of French rappeur Lomepal—…
read more →Seeking money to complete their film— “Unfateful”—the producers begin their crowdfunding video with a series of person-on-the-street interviews. They ask: “Is it possible to make a feature film using a smartphone?” Everyone answers, “No.” Then, to disprove that skepticism, the video presents a dazzling assortment of movie clips of the sort you’d see in a high-budget…
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